Rachel (Zawila) Westhoff
About Rachel (Zawila) Westhoff
Rachel (Zawila) Westhoff serves as the Vice President of Marketing at PatientPoint®, a position she has held since 2021. She has a diverse background in content marketing and editorial roles, with previous experience at Franciscan Media, gyro, and Yale University Press.
Current Role at PatientPoint
Rachel Westhoff serves as the Vice President of Marketing at PatientPoint®, a position she has held since 2021. In this role, she is responsible for overseeing marketing strategies and initiatives that enhance the company's outreach and engagement with healthcare providers and patients. Her extensive background in content marketing and editorial leadership contributes to her effectiveness in this position.
Previous Experience at PatientPoint
Prior to her current role, Rachel Westhoff held multiple positions at PatientPoint®. She worked as the Content Marketing Director from 2018 to 2021, where she focused on developing content strategies. Additionally, she served as a Senior Writer and Editor from 2016 to 2018, contributing to the creation and management of various content projects.
Editorial Roles at Franciscan Media
Rachel Westhoff worked at Franciscan Media in various editorial capacities. She served as the Managing Editor for Liberty+Vine digital magazine from 2012 to 2013. Prior to that, she was the Associate Editor for St. Anthony Messenger magazine from 2011 to 2013. Her roles involved overseeing editorial content and ensuring alignment with the publication's mission.
Education and Academic Background
Rachel Westhoff studied at Imperial College London, where she focused on British Life and Culture and International Journalism, completing an internship in 2004. She also earned a Bachelor of Journalism from the University of Missouri-Columbia, where she studied Magazine from 2002 to 2005. Her education provided a foundation for her career in journalism and marketing.
Early Career and Internships
Rachel Westhoff began her career with various internships and entry-level positions. She was a Marketing Intern at Yale University Press in 2005 and worked as an Editorial Assistant at ISPA - International SPA Association; Pulse magazine from 2006 to 2008. These early experiences contributed to her development in the fields of marketing and editorial work.