Randall Bake
About Randall Bake
Randall Bake serves as the Senior Director of Product Strategy at PatientPoint®, where he has worked since 2020. He has a background in digital marketing and business process optimization, with previous roles at Necco and Cintas, and holds a Bachelor of Science in Psychology and Consumer Behavior.
Work at PatientPoint
Randall Bake serves as the Senior Director of Product Strategy at PatientPoint®, a role he has held since 2020. In this position, he focuses on developing and implementing product strategies that enhance consumer engagement and improve healthcare outcomes. His work involves leveraging consumer insights to guide product development and ensure alignment with market needs. Bake's expertise in data-driven storytelling contributes to the organization's mission of transforming patient experiences through innovative solutions.
Previous Experience at Necco
Prior to his current role, Randall Bake worked at Necco, where he held two positions. From 2017 to 2019, he served as the Director of Digital Marketing Operations, where he oversaw digital marketing strategies. He then transitioned to the role of Director of Business Process Optimization from 2019 to 2020, focusing on enhancing operational efficiencies. His tenure at Necco provided him with valuable experience in optimizing business processes and digital marketing initiatives.
Career at Cintas
Randall Bake spent several years at Cintas, where he held multiple roles that contributed to his professional development. He began as a Training Analyst from 2006 to 2010, then progressed to Business Analyst from 2010 to 2012, and later became a Senior Analyst in Digital Content from 2012 to 2017. His work at Cintas included analyzing digital content strategies and supporting training initiatives, which helped shape his analytical and strategic skills in business operations.
Education and Expertise
Randall Bake earned a Bachelor of Science degree in Psychology with a focus on Consumer Behavior from the University of Cincinnati, completing his studies from 1996 to 2000. He holds a Six Sigma Black Belt, which signifies his proficiency in process improvement methodologies. Bake specializes in leveraging consumer insights to guide projects and strategies, emphasizing data-driven approaches to storytelling that support brand growth and operational excellence.
Achievements and Recognition
Throughout his career, Randall Bake has been recognized for his contributions to marketing and advertising. He led initiatives that resulted in winning two Silver Addy Awards from the Cincinnati Chapter of the American Advertising Federation. These awards highlight his ability to create impactful marketing strategies and campaigns that resonate with audiences, showcasing his expertise in the field.