Janelle Kozyra
About Janelle Kozyra
Janelle Kozyra serves as the Senior Director of Growth & Performance Marketing at Patina, where she has worked since 2022. With extensive experience in content marketing and communications, she has successfully led award-winning campaigns and managed diverse teams to drive business objectives in the healthcare sector.
Work at Patina
Janelle Kozyra serves as the Senior Director of Growth & Performance Marketing at Patina, a role she has held since 2022. In this position, she plays an entrepreneurial role in establishing foundational marketing elements for a new brand in the healthcare sector. Kozyra drives storytelling and messaging that align with business objectives across various media channels. She manages a diverse team of professionals in content, creative, multimedia, and demand generation, ensuring effective execution of marketing strategies.
Previous Experience in Marketing
Before joining Patina, Janelle Kozyra worked at Sidecar as the Director of Content Marketing and Marketing & Communications Lead from 2015 to 2022. Prior to that, she served as Vice President, Editorial at Gregory FCA from 2006 to 2014. Additionally, she held the position of Director of Content at Bhava Communications for nearly a year in 2014-2015. Throughout her career, Kozyra has developed and led marketing campaigns that have garnered 29 industry award recognitions.
Education and Expertise
Janelle Kozyra earned a Bachelor's degree in Journalism from Lehigh University. Her educational background has provided her with a strong foundation in communication and media, which she has applied throughout her career in various marketing roles. Kozyra has built and managed multiple content marketing teams, demonstrating her expertise in team leadership and strategic marketing.
Marketing Leadership and Strategy
In her marketing leadership roles, Janelle Kozyra has guided teams to influence hundreds of sales deals, generating millions in revenue through content marketing and demand generation campaigns. She develops systems and processes to track, measure, and report on the bottom-line value of marketing and communications. Kozyra also manages cross-geo growth plans by partnering with digital marketing agencies, web agencies, and marketing contractors.