Emmett Shine
About Emmett Shine
Emmett Shine is the Co-Founder and Creative Director at Pattern, with a background in founding Gin Lane and investing in various consumer brands.
Company Affiliation: Pattern
Emmett Shine is currently the Co-Founder and Creative Director at Pattern, an innovative company based in Greater New York City Area. Pattern focuses on creating consumer-driven products and experiences. Since its inception in 2018, Pattern has been actively engaged in launching and growing direct-to-consumer brands with an emphasis on design and user experience. Emmett Shine's leadership in the creative direction has played a significant role in the company's development.
Role at Gin Lane
Emmett Shine co-founded Gin Lane in 2008 and served as the Executive Creative Director and President. Gin Lane was a brand-building agency renowned for its successful development and branding of consumer products. Over his leadership, Gin Lane contributed to creating over $15 billion worth of market share for various brands. His expertise in design and branding was pivotal in the agency's successful projects and its impact on the market.
Educational Background: New York University
Emmett Shine attended New York University from 2002 to 2006. His time at NYU provided him with foundational knowledge and skills that would later influence his career in creative direction and brand development. The education he received played a crucial role in shaping his professional path in the creative industry.
Previous Positions and Beginnings
Emmett Shine started his career as a Graphic Designer at Rocawear (2004-2006) and then at glaceau in 2006. He also worked as a Photographer at Emmett Shine Photography from 2005 to 2008. Additionally, he owns LOLA New York since 2005. These roles provided him with diverse experiences in graphic design and entrepreneurship, laying the groundwork for his later success.
Investments and Advisory Roles
Emmett Shine has been actively involved in advising and investing in numerous innovative consumer brands. His advisory roles include companies such as Care/Of, Geneva, Recess, Mini Social, Sunday Goods, Arbor Energy, Golden Ratio Coffee, and Shhhowercap. On the investment front, he has personally invested in brands including Soft Services, Omsom, Tulip, AIR HQ, and Off Limits. Furthermore, through Gin Lane, Shine was involved in early-stage investments in successful companies such as Stadium Goods, Hims, Shake Shack, Sweetgreen, SmileDirectClub, Cadre, Quip, Haus, and Harry’s.