Alexandra Latanision
About Alexandra Latanision
Alexandra Latanision is a Marketing Campaign Specialist with extensive experience in omni-channel marketing, particularly in healthcare. She has held various marketing roles across multiple organizations, utilizing data-driven insights to enhance strategies and build collaborative partnerships.
Current Role at Patterson Companies
Alexandra Latanision serves as a Marketing Campaign Specialist at Patterson Companies, Inc. since 2022. In this role, she focuses on developing and executing marketing campaigns tailored to the healthcare sector. Her responsibilities include utilizing data-driven insights to optimize marketing strategies and enhance creative outputs. Latanision collaborates with various stakeholders to ensure alignment with marketing objectives.
Previous Experience in Marketing
Prior to her current position, Latanision held several marketing roles. She worked at Life Time Inc. as a Digital Marketing Analyst-Media Strategy from 2021 to 2022. Before that, she was a Marketing Specialist at Park Dental from 2017 to 2020. She also served as a Marketing Analyst at OptiMine Software, Inc. from 2015 to 2017. Additionally, she gained experience as a Marketing Consultant at Future Concepts Studio + Spa from 2016 to 2021.
Internship Experience
Latanision began her career with internships that provided foundational marketing experience. She worked as a Marketing Intern at The Toro Company for 11 months in 2014, focusing on Mass Sales in the Greater Minneapolis-St. Paul Area. She also interned at Hiro and Wolf in London, United Kingdom, during the same year. These roles helped her develop skills in marketing strategies and campaign execution.
Educational Background
Latanision has a robust educational background in business and psychology. She studied Global Business Leadership as her major and Psychology as a minor at the College of Saint Benedict and Saint John's University, earning a Bachelor of Arts (BA) from 2011 to 2015. Additionally, she has been studying at Imperial College London and FIE: Foundation for International Education since 2014, further enhancing her global perspective in marketing.
Specialization in Omni-Channel Marketing
Latanision specializes in omni-channel marketing campaigns, particularly targeting healthcare audiences. Her expertise includes analyzing and planning marketing strategies using the Hermann Brain Dominance Instrument (HBDI) framework. She possesses a unique combination of strengths identified by the StrengthsFinder assessment, which includes Responsibility, Maximizer, Individualization, Positivity, and Input, enabling her to build collaborative partnerships and achieve marketing objectives.