Lisa Johnson
About Lisa Johnson
Lisa Johnson is a Marketing Automation Manager at Patterson Companies, Inc., specializing in optimizing email marketing strategies through analytics. With a background in animal science and behavior, she has extensive experience in email marketing and digital communications.
Work at Patterson Companies
Lisa Johnson currently serves as the Marketing Automation Manager at Patterson Companies, Inc., a position she has held since 2021. In this role, she is responsible for planning, developing, implementing, and evaluating email marketing strategies across different business segments. Prior to this, she worked as the Lead Email Marketing Specialist from 2016 to 2021, where she focused on optimizing email marketing efforts through analytics. Her responsibilities included establishing governance around quality assurance, list management, and data segment handling.
Previous Roles at Patterson Veterinary Supply
Before joining Patterson Companies, Lisa Johnson held several positions at Patterson Veterinary Supply. She worked as a Marketing Coordinator/Sales Operations for seven months in 2015, followed by a role as a Marketing Communications Specialist for the same duration. In 2016, she transitioned to the role of Digital Marketing Specialist for five months. These positions contributed to her expertise in marketing and sales operations within the veterinary supply sector.
Education and Expertise
Lisa Johnson has a background in animal science and behavior, having studied at Penn Foster Group from 2006 to 2008. She also attended the Companion Animal Sciences Institute from 2009 to 2011, where she achieved a Diploma in Canine Behavior and Training (Dip.CBST). This educational foundation supports her understanding of animal behavior, which can enhance her marketing strategies in the veterinary field.
Email Marketing Strategy Development
In her current role, Lisa Johnson acts as the key contact and subject matter expert for the email service provider (ESP). She defines the email program and develops promotional strategies that include segmentation, personalization, and trigger-based campaigns. Additionally, she collaborates with various teams, including Business Analysts and Digital Marketing, to gain insights on campaign performance and refine processes for email development.
Focus on Analytics and Campaign Optimization
Lisa Johnson emphasizes the use of analytics to optimize email marketing efforts, aiming to enhance customer experience and drive conversions. She develops testing processes to improve and evolve email campaigns, ensuring that strategies remain effective and relevant in a changing market. Her approach to email marketing combines data-driven insights with creative strategies to achieve business objectives.