Sarah Mc Neal
About Sarah Mc Neal
Sarah Mc Neal is a Senior Copywriter and Content Strategist at Patterson Companies, Inc., with extensive experience in copywriting and content creation across various industries. She has received over 50 awards for her work and holds degrees in English, Communications, and Art from multiple institutions.
Work at Patterson Companies
Sarah Mc Neal has been employed at Patterson Companies, Inc. as a Senior Copywriter and Content Strategist since 2015. In this role, she focuses on content planning and execution, developing ideas for editorial calendars and campaign-related content specifically for Patterson Veterinary. Her responsibilities encompass a wide range of content formats, including marquees, videos, articles, ad campaigns, and social media. Her work contributes to the overall marketing strategy and communication efforts of the company.
Previous Experience at Target
Prior to her current role, Sarah Mc Neal held multiple positions at Target. She served as a Senior Copywriter in Advertising from 1990 to 1996, where she developed advertising content. Following this, she worked as Supervisor of Community Relations Marketing from 1997 to 2000, overseeing community engagement initiatives. From 2000 to 2002, she was a Guest Communications Specialist, focusing on customer communication strategies. Her diverse roles at Target contributed to her expertise in copywriting and content strategy.
Education and Expertise
Sarah Mc Neal studied English and Communications at Hamline University, where she earned a degree in the field. Additionally, she attended the University of Minnesota Duluth, achieving a focus in Art and Communications. She also pursued further education at The Loft, specializing in fiction writing and children's book writing. This educational background provides her with a strong foundation in both creative and strategic aspects of writing.
Achievements and Awards
Throughout her career, Sarah Mc Neal has received over 50 awards for her work in copywriting and content creation. Notable recognitions include accolades from RAC, The Show, International Festival, ITVA, and Thomson Reuters Best of Brand/Best of Show. She has also been honored with the VETTYs in 2017, 2018, and 2019, as well as a Graphic Design award in 2019. These awards reflect her contributions and impact in the field of advertising and content strategy.
Skills and Strengths
Sarah Mc Neal's StrengthsFinder results highlight her strengths in Strategic, Ideation, Futuristic, Intellection, and Maximizer. These strengths indicate her ability to think critically and creatively, develop innovative ideas, and enhance the quality of her work. Her skill set supports her effectiveness as a Senior Copywriter and Content Strategist, enabling her to produce engaging content that resonates with target audiences.