Wendy Fernstrum
About Wendy Fernstrum
Wendy Fernstrum is a Content Strategist at Patterson Companies, Inc., where she has worked since 2019. She specializes in digital content development and SEO, playing a key role in the migration to a headless content platform.
Work at Patterson Companies
Wendy Fernstrum has served as a Content Strategist at Patterson Companies, Inc. since 2019. In this role, she has played a key part in the migration to a headless content platform. Her work focuses on creating content that enhances SEO performance, making it more discoverable by search engines. She collaborates with various stakeholders to ensure that the content aligns with both business goals and user experience.
Previous Experience at Medtronic
Before joining Patterson Companies, Wendy Fernstrum worked as a Content Strategist at Medtronic from 2009 to 2019. During her ten years in this role, she developed expertise in digital content development and information architecture, contributing to the strategic direction of content initiatives within the organization.
Education and Expertise
Wendy Fernstrum has a diverse educational background. She studied English and Management Information Systems at the University of Arizona from 1979 to 1982. She earned a Bachelor of Arts in English Literature from the University of Michigan between 1982 and 1986. Additionally, she obtained a Master of Fine Arts in Creative Writing from the University of Minnesota-Twin Cities from 2000 to 2003. Wendy also studied art at the Minneapolis College of Art and Design from 1992 to 1994.
Specializations in Content Strategy
Wendy Fernstrum specializes in digital content development and information architecture. Her focus on creating easily discoverable content supports enhanced SEO performance, which is essential for improving online visibility. Her strategic approach to content ensures that it meets both user needs and organizational objectives.