Karina Seskena
About Karina Seskena
Karina Seskena is a product marketing professional with extensive experience in the fintech sector. She has held key roles at companies such as Yapily, Payable, Babylon Health, and TransferWise, focusing on innovative marketing strategies and customer engagement.
Work at Payable
Karina Seskena currently holds the position of Product Marketing at Payable, where she has been employed since 2023. In this role, she focuses on developing and executing marketing strategies that align with the company's objectives in the fintech sector. Her responsibilities include analyzing market trends and customer needs to create effective marketing campaigns.
Previous Experience at Yapily
Before joining Payable, Karina served as the Product Marketing Lead at Yapily from 2020 to 2023. During her tenure, she was responsible for leading product marketing initiatives and enhancing the company's market presence in the fintech industry. Her work involved collaborating with cross-functional teams to drive product adoption and customer engagement.
Career at Babylon Health
Karina worked at Babylon Health as an Enterprise Marketing Manager from 2019 to 2020. In this role, she managed marketing strategies aimed at enterprise clients, contributing to the company's growth in the healthcare sector. Her focus was on understanding client needs and tailoring marketing efforts accordingly.
Educational Background
Karina Seskena studied at King's College London, where she earned a Master of Science (MSc) in International Marketing from 2014 to 2015. She also attended London Metropolitan University, achieving a degree in Business Administration and Management with a focus on Project and Events Management from 2012 to 2014. Additionally, she has a Certificate of Higher Education in International Events Management from the University of Brighton.
Expertise in Marketing
Karina possesses a strong focus on creating innovative marketing campaigns within the fintech industry. She has a keen eye for market trends and a deep understanding of customer challenges, which she leverages to develop impactful marketing strategies. Her experience includes roles in digital marketing and strategic partnerships, particularly during her time at TransferWise.