Marielle Mekkaoui
About Marielle Mekkaoui
Marielle Mekkaoui serves as the Head of Marketing at Payabli, bringing extensive experience in digital marketing and the payments industry. She has held various marketing roles at companies such as BlueSnap and shoes.com, and she holds a Master of Science in Corporate and Organizational Communication from Northeastern University.
Current Role at Payabli
Marielle Mekkaoui serves as the Head of Marketing at Payabli, a position she has held since 2024. In this role, she focuses on developing and implementing marketing strategies that align with the company's objectives in the payments industry. Her responsibilities include overseeing marketing campaigns, enhancing brand visibility, and driving customer engagement. Mekkaoui's strong background in payments and digital marketing supports her efforts to integrate payment solutions into software business models.
Previous Experience in Marketing
Prior to her current role, Mekkaoui accumulated extensive marketing experience across several organizations. She worked at BlueSnap as Director of Integrated Marketing from 2022 to 2024, where she led integrated marketing initiatives. Before that, she served as Digital Marketing Manager at BlueSnap from 2019 to 2022 and as Senior Marketing Associate from 2018 to 2019. Earlier in her career, she was a Product Content Marketing Associate at shoes.com from 2016 to 2017 and completed a Marketing Coordinator Internship at KleerMail in 2015.
Educational Background
Mekkaoui holds a Master of Science (M.S.) in Corporate and Organizational Communication from Northeastern University, which she completed from 2017 to 2019. She also earned a Bachelor of Arts (BA) in Communication from Bryant University, studying there from 2012 to 2016. Her foundational education includes a High School Diploma from Dover-Sherborn Regional High School, where she studied from 2008 to 2012.
Expertise in Payments and Digital Marketing
Mekkaoui possesses a strong background in the payments industry, which is essential for her role at Payabli. She has expertise in social network analysis, enhancing her digital marketing and content marketing capabilities. Her understanding of integrating payments into software business models allows her to enhance revenue and customer value effectively. This expertise is reflected in her authored blog posts, including 'Winning the Chargeback Game: Strategies for SaaS Platforms to Reduce Merchant Chargebacks' and 'Key Takeaways from NTEN 2024.'
Involvement in Industry Conferences
Mekkaoui has actively participated in industry conferences, notably attending and sponsoring the NTEN (Non-Profit Technology Conference) in Portland, Oregon, for two consecutive years. Her involvement in such events demonstrates her commitment to staying updated on industry trends and networking within the technology and non-profit sectors.