Chad Lio
About Chad Lio
Chad Lio serves as the Director of Growth at PayCargo and has extensive experience in growth marketing, particularly in the SaaS and FinTech sectors. He advocates for a growth mindset and emphasizes customer-centric strategies in his work.
Current Role at PayCargo
Chad Lio serves as the Director of Growth at PayCargo, a position he has held since February 2021. In this role, he focuses on implementing growth strategies tailored to the SaaS and FinTech sectors. His responsibilities include analyzing market trends, developing customer-centric initiatives, and optimizing marketing efforts to enhance revenue generation. PayCargo operates within a competitive landscape, and Lio's expertise is instrumental in driving the company's growth objectives.
Previous Experience in Marketing
Before joining PayCargo, Chad Lio held several key marketing positions. He was the Marketing Director at SellersFunding for eight months in 2020, where he contributed to strategic marketing initiatives. Prior to that, he served as the Director of Marketing at Veritas Farms from 2018 to 2020, focusing on brand development and customer engagement. Lio also worked as the VP of Marketing at The Doyle Group from 2014 to 2018, and as the Digital Marketing Director at Hoffman Integrated Marketing Communication from 2011 to 2014.
Educational Background
Chad Lio earned a Bachelor of Science degree in Exercise Science from Florida State University, where he studied from 2002 to 2007. His educational foundation has contributed to his analytical approach to marketing and growth strategies. Additionally, he completed his high school education at Addison Trail High School from 1999 to 2002.
Advocacy for Growth Mindset
Chad Lio advocates for a growth mindset, emphasizing the importance of continuous learning and adaptation in marketing practices. He believes in testing innovative approaches to achieve growth, both vertically and horizontally. Lio stresses the significance of understanding customer needs and establishing clear goals and hypotheses to effectively build a marketing pipeline.
Industry Experience and Specialization
With over 15 years of experience in Revenue and Growth Marketing, Chad Lio specializes in the SaaS and FinTech sectors. His career spans various roles, from startups to Fortune 500 companies, allowing him to develop a comprehensive understanding of diverse market dynamics. Lio remains committed to staying updated on evolving marketing strategies and trends to drive effective growth initiatives.