Dolly Alaluf
About Dolly Alaluf
Dolly Alaluf serves as the Head of Product Design at PayEm, where she focuses on integrating business and UX objectives to improve design functionality. With a background in education and extensive experience in product design across various companies, she has developed a comprehensive skill set in the field.
Work at PayEm
Dolly Alaluf serves as the Head of Product Design at PayEm, a role she commenced in February 2023. Based in Tel Aviv-Yafo, Tel Aviv District, Israel, she focuses on integrating business and user experience (UX) objectives. Her approach aims to enhance design beyond mere aesthetics, ensuring that product design aligns with overall business goals.
Previous Experience in Product Design
Prior to her current position, Dolly Alaluf held significant roles in product design. She worked as the Head of Product Design at otonomo from 2021 to 2023, and as a Senior Product Designer at Argus Cyber Security Ltd. from 2019 to 2021. Additionally, she served as Head of Design at Straterix Inc. from 2017 to 2019, contributing to various design initiatives in each organization.
Education and Expertise
Dolly Alaluf holds a Bachelor's Degree in Education (B.Ed.) from Kibbutzim College of Education, where she studied Middle School Literature. She also earned a Master's Degree in Design and Innovation Management from Bezalel Academy of Art and Design, completing her studies from 2012 to 2014. Her educational background is complemented by studies at the Avni Institute of Art & Design.
Career Background
Dolly Alaluf's career spans various roles in design and education. She began her professional journey as a Teacher at the Ministry of Education from 1997 to 1999. She transitioned into design, working as a Graphic Designer at McCann Erickson Israel and later as a UI Consultant at Hewlett Packard Enterprise. Her diverse experience includes roles in UX and product design across multiple companies.