Joy Gema
About Joy Gema
Joy Gema is a Senior Demand Generation Manager at PayFit UK, where she has worked since 2023. With a diverse background in digital marketing and media, she has held various roles across multiple countries, including experience with global brands.
Work at PayFit
Joy Gema serves as the Senior Demand Generation Manager at PayFit UK, a position she has held since 2023. Based in London, England, she is responsible for driving demand generation strategies to enhance the company's market presence. Her role involves collaborating with various teams to implement effective marketing campaigns and optimize lead generation efforts.
Education and Expertise
Joy Gema holds a Master of Science (MSc) in International Marketing from Birkbeck, University of London, which she completed in 2016. She also earned a Bachelor's degree in Communication and Media Studies from Ichec Brussels Management School, and a Bachelor's degree in Audiovisual Communications from Universidad Camilo José Cela. Her educational background supports her expertise in digital marketing, campaign implementation, and brand strategy.
Background
Joy Gema has a diverse professional background, having worked in various roles across different countries. She has lived in London for seven years and has also studied in Madrid and worked in Bangkok. Her early career included internships in TV production and journalism in Belgium, which laid the foundation for her later roles in digital marketing.
Professional Experience
Prior to her current role at PayFit, Joy Gema held several positions in digital marketing. She worked as a Global Digital Marketing Executive at GoCardless from 2018 to 2020 and as a Digital Marketing Specialist at Green Man Gaming from 2020 to 2022. Her experience also includes roles at Performics and gyro, where she developed skills in campaign management and media strategy.
Skills and Industry Experience
Joy Gema has developed a range of skills in brand audit, trend research, competitive research, and consumer research. She has hands-on experience in campaign implementation and has worked with global brands such as Unilever, Samsung, Honda, HP, and Workplace by Facebook. Her ability to manage relationships with agencies and stakeholders enhances her effectiveness in demand generation.