Dawn Shrum
About Dawn Shrum
Dawn Shrum serves as the Senior Director of Product Marketing & Brand at PayIt, bringing extensive experience in product marketing and brand management. She has previously held various roles at Itron, Inc. and has a strong background in competitive intelligence and B2G2C marketing.
Current Role at PayIt
Dawn Shrum serves as the Senior Director of Product Marketing & Brand at PayIt, a position she has held since 2022. In this role, she is responsible for overseeing product marketing strategies and brand development. Her leadership includes directing the company's re-branding efforts and establishing the marketing communications function. She has played a significant role in scaling the creative team that handles all content development for the organization.
Previous Experience at Itron, Inc.
Dawn Shrum has extensive experience at Itron, Inc., where she held several positions from 2010 to 2021. She began as a Marketing Communications Intern and progressed to roles such as Social Media Specialist, Marketing Communications Manager, and Sr. Product Marketing Manager. Her work involved developing channel partner strategies and international marketing initiatives, as well as a focus on competitive intelligence gathering and positioning.
Education and Expertise
Dawn Shrum earned her Master of Business Administration from Gonzaga University Graduate School of Business, studying Business Administration and Management from 2012 to 2014. She also holds a Bachelor of Arts in Public Relations and Business from Washington State University, which she completed from 2002 to 2006. Her academic background supports her expertise in B2G2C marketing and the clean energy sector, particularly in Industrial IoT and smart cities.
Career Background
Dawn Shrum's career includes diverse roles across various organizations. Before her tenure at PayIt and Itron, she worked as a Project Manager at Polaris, Inc., and as an Account Executive at The Spokesman-Review. She also gained experience as a Marketing Intern at Mobius Children's Museum & Science Center and Shriners Hospitals for Children - Spokane. This varied background contributes to her comprehensive understanding of marketing and communications.
Achievements in Marketing
Throughout her career, Dawn Shrum has demonstrated a strong capability in marketing and brand management. Her achievements include directing a significant company re-brand at PayIt and establishing effective marketing communications strategies at Itron, Inc. She has specialized knowledge in competitive positioning and has successfully developed marketing initiatives that align with business objectives.