Michelle Hanley
About Michelle Hanley
Michelle Hanley is a Senior Manager of Demand Generation with extensive experience in marketing roles across various companies. She holds a Bachelor's Degree in Mass Communication/Media Studies from Georgia College & State University and specializes in Account-Based Marketing and marketing automation.
Current Role at PayIt
Michelle Hanley serves as the Senior Manager of Demand Generation at PayIt, a position she has held since 2024. In this role, she focuses on developing and implementing demand generation strategies that drive customer engagement and revenue growth. Her expertise in marketing automation and data-driven strategies supports the company's objectives in enhancing brand performance.
Previous Experience in Demand Generation
Prior to her current role, Michelle held several positions in demand generation across various organizations. She worked as a Demand Generation Manager at Morningstar from 2022 to 2023, where she contributed to marketing strategies for ByAllAccounts. Before that, she served as Demand Generation Manager for North America at Smart Communications from 2021 to 2022, focusing on targeted marketing initiatives.
Marketing Career Background
Michelle's marketing career includes diverse roles that have shaped her expertise. She worked at Columbia Property Trust as a Marketing Associate from 2017 to 2020, and at Stan Johnson Company as a Marketing Specialist from 2016 to 2017. Additionally, she gained experience as a Lead Generation Specialist at Security Innovation from 2020 to 2021 and as a Print Marketing Specialist at PBD Worldwide from 2015 to 2016.
Education and Academic Background
Michelle Hanley earned her Bachelor’s Degree in Mass Communication/Media Studies from Georgia College & State University, completing her studies from 2011 to 2015. This academic background provided her with foundational knowledge in communication strategies, which she has applied throughout her marketing career.
Skills and Areas of Expertise
Michelle specializes in Account-Based Marketing (ABM) strategies and leverages marketing automation to enhance campaign effectiveness. She is passionate about using data-driven approaches to elevate brand performance and thrives in dynamic environments that prioritize innovation and collaboration.