Samantha Pedder
About Samantha Pedder
Samantha Pedder serves as the Vice President of Marketing at Pay It Outdoors, where she leads innovative marketing initiatives to improve outdoor accessibility. With a background in wildlife science and business administration, she has held various roles in organizations focused on hunting and shooting sports, demonstrating expertise in coalition-building and strategic marketing.
Current Role at PayIt
Samantha Pedder serves as the Vice President of Marketing for PayIt Outdoors, a position she has held since 2023. In this role, she has developed a strategic marketing initiative that integrates advanced technology to improve outdoor accessibility. Her focus is on creating innovative marketing solutions that align with the company's mission.
Previous Experience in Marketing and Outreach
Prior to her current role, Pedder worked at Terra Technology Group as Vice President of Marketing from 2021 to 2022. She also held the position of Director of Operations at The Council to Advance Hunting and the Shooting Sports from 2019 to 2021, and served as Director of Business Development at the same organization from 2016 to 2019. Earlier in her career, she was the Manager of Outreach and Diversity at the National Shooting Sports Foundation for one year in 2015.
Background in Wildlife and Natural Resources
Samantha Pedder has a strong educational background in wildlife and natural resources. She earned a Bachelor’s degree in Wildlife and Fisheries Science from Penn State University in 2011. She furthered her education with a Master of Natural Resources from Utah State University, completed in 2015, and a Master of Business Administration from Georgia Southern University, achieved in 2018.
Experience in Hunting Outreach
From 2011 to 2015, Pedder worked as the Hunting Outreach Coordinator (R3) for the Pennsylvania Game Commission. This role involved promoting hunting initiatives and outreach programs aimed at increasing participation in outdoor activities. Her experience in this position contributed to her understanding of the intersection between wildlife management and community engagement.
Expertise in Coalition Building
Samantha Pedder excels in forming coalitions across her professional network to address complex challenges. She combines her expertise in science, business, policy, and technology to implement effective solutions. This unique skill set enables her to navigate multifaceted issues within the outdoor and hunting sectors.