Kevin Mc Laughlin
About Kevin Mc Laughlin
Kevin McLaughlin is a Digital Marketing Director with extensive experience in digital marketing and account management across various industries. He has held positions at notable companies such as Payrix, InComm Payments, and Independence Blue Cross, and has a strong educational background with a Bachelor's degree from Penn State University and an MBA from the University of Scranton.
Current Role at Payrix
Kevin Mc Laughlin serves as the Digital Marketing Director at Payrix, a position he has held since 2023 in Los Angeles, California. In this role, he focuses on driving revenue and facilitating consumer conversion through effective digital marketing strategies. His responsibilities include overseeing marketing initiatives and ensuring alignment with business objectives.
Previous Experience in Digital Marketing
Prior to his current role, Kevin worked as Digital Marketing Lead at Payrix from 2021 to 2023 in Atlanta, Georgia. His career includes positions at InComm Payments as Digital Marketing Manager II from 2019 to 2021, and at Miles Partnership as Digital Account Supervisor from 2018 to 2019. He also held roles at Jellyfish Online Marketing US, where he served as Digital Account Manager from 2016 to 2018 and Associate Account Manager from 2015 to 2016.
Experience at Independence Blue Cross
Kevin Mc Laughlin has worked at Independence Blue Cross in two capacities. He was a Marketing Operations Specialist from 2012 to 2013 for seven months and later served as Associate Account Executive for five months in 2013. These roles contributed to his understanding of marketing operations within the healthcare sector.
Educational Background
Kevin earned a Bachelor of Science in Management from Penn State University, where he studied from 2006 to 2010. He later pursued an M.B.A. in Marketing at the University of Scranton from 2010 to 2012. His academic background provides a solid foundation for his career in digital marketing.
Collaborative Experience
Kevin has extensive experience collaborating with international B2B and B2C enterprise clients across various sectors, including government, healthcare, retail, and technology. This diverse experience has equipped him with a broad understanding of different market dynamics and consumer behaviors.