Cameron Rampersad
About Cameron Rampersad
Cameron Rampersad is a Demand Generation Manager with extensive experience in marketing roles across various companies, including Lacework, Corti, and PayShepherd. He specializes in market positioning and lead generation, and holds a Bachelor of Business Administration in Marketing from Kwantlen Polytechnic University.
Current Role at PayShepherd
Cameron Rampersad serves as the Demand Generation Manager at PayShepherd, a position he has held since 2024. In this role, he focuses on enhancing lead generation and pipeline development, contributing to the company's marketing strategies. His expertise in demand generation is pivotal for driving growth and achieving marketing objectives within the organization.
Previous Experience in Marketing
Before joining PayShepherd, Cameron held various marketing roles across multiple organizations. He worked as a Marketing Consultant at Lacework from 2022 to 2023, where he contributed remotely for ten months. He also served as Head of Marketing at Corti for four months in 2023. His tenure at Modularity as Marketing Manager lasted from 2021 to 2022, and he was a Demand Generation Manager at Planful for one year in the San Francisco Bay Area.
Educational Background
Cameron Rampersad studied at Kwantlen Polytechnic University, where he earned a Bachelor of Business Administration (BBA) with a focus on Marketing. His academic background provides a solid foundation for his career in marketing, equipping him with essential skills and knowledge applicable to various marketing roles.
Specialization in Marketing Strategies
Cameron specializes in developing market positioning and short-term marketing strategies, particularly for start-ups. His approach is aimed at driving change and innovation in marketing practices. He actively engages in projects that enhance lead generation and pipeline development, demonstrating his commitment to achieving marketing goals.
Professional Development and Interests
Cameron is dedicated to continuous learning and skill development, aspiring to improve his marketing expertise. He is passionate about hiking, organized spreadsheets, photography, and supporting start-ups. His interests reflect a well-rounded individual who values both professional growth and personal pursuits.