Karl Viva
About Karl Viva
Karl Viva is a Senior Manager of Demand Generation at Paystone, where he has worked since 2021. He has a background in digital marketing and sales, with previous roles at Paystone, TD, and Arcane, and holds a Post-Degree Diploma in Marketing from Western University.
Current Role at Paystone
Karl Viva serves as the Senior Manager of Demand Generation at Paystone, a position he has held since 2021. In this role, he is responsible for developing and implementing strategies to drive demand for Paystone's services. His experience in digital marketing and demand generation contributes to the company's growth objectives. He is based in London, Ontario, Canada.
Previous Experience at Paystone
Before his current role, Karl Viva worked at Paystone as a Digital Marketing Strategist from 2019 to 2021. He also held the position of Manager, Digital Marketing for a brief period in 2021, where he focused on enhancing the company's digital marketing initiatives. His tenure at Paystone has provided him with a comprehensive understanding of the company's marketing landscape.
Career Background in Marketing
Karl Viva has a diverse background in marketing, having worked at Arcane in various roles including Digital Marketing Coordinator, Digital Marketing Specialist, and Digital Marketing Intern from 2017 to 2019. His experience at Arcane allowed him to develop skills in digital marketing strategies and campaign execution, which he later applied at Paystone.
Education and Qualifications
Karl Viva studied at Western University, where he earned a Bachelor’s Degree in Social Science from 2009 to 2013. He furthered his education by obtaining a Post-Degree Diploma in Marketing from the same institution between 2016 and 2017. His academic background provides a solid foundation for his career in marketing and demand generation.
Early Career Experience
Karl Viva began his career as a Sales Consultant at Future Shop from 2013 to 2015, where he gained valuable experience in customer service and sales. He also worked as a Financial Sales Telephone Representative at TD from 2015 to 2016, which helped him develop skills in financial products and customer engagement.