Karl Wiwatowski
About Karl Wiwatowski
Karl Wiwatowski is a Senior Manager of Demand Generation at Paystone, where he has worked since 2021. He has a background in digital marketing and sales, with previous roles at TD, Future Shop, and Arcane.
Current Role at Paystone
Karl Wiwatowski serves as the Senior Manager of Demand Generation at Paystone, a position he has held since 2021. In this role, he is responsible for developing and executing strategies to drive demand for Paystone's products and services. His focus includes optimizing marketing campaigns and enhancing customer engagement to support the company's growth objectives. Karl's experience in digital marketing and demand generation enables him to lead initiatives that align with Paystone's business goals.
Previous Experience at Paystone
Prior to his current role, Karl Wiwatowski worked at Paystone as the Manager of Digital Marketing for seven months in 2021. He also served as a Digital Marketing Strategist from 2019 to 2021. During his time at Paystone, he contributed to various marketing projects aimed at increasing brand visibility and customer acquisition, leveraging his expertise in digital marketing strategies.
Career Background in Digital Marketing
Karl Wiwatowski has a diverse background in digital marketing, having worked at Arcane in various roles. He began as a Digital Marketing Intern in 2017, followed by positions as Digital Marketing Coordinator and Digital Marketing Specialist from 2017 to 2019. His responsibilities included implementing marketing campaigns and analyzing performance metrics to improve strategies. This experience laid the foundation for his subsequent roles in demand generation.
Educational Qualifications
Karl Wiwatowski holds a Bachelor’s Degree in Social Science from Western University, which he completed from 2009 to 2013. He furthered his education by obtaining a Post-Degree Diploma in Marketing from the same institution between 2016 and 2017. His academic background provides him with a solid understanding of consumer behavior and marketing principles, which he applies in his professional roles.
Early Career Experience
Before entering the digital marketing field, Karl Wiwatowski gained experience in sales. He worked as a Sales Consultant at Future Shop from 2013 to 2015 and as a Financial Sales Telephone Representative at TD for one year in 2015 to 2016. These roles helped him develop strong communication and customer service skills, which are essential in his current marketing positions.