Tracy Van Loon
About Tracy Van Loon
Tracy Van Loon is a UX Lead currently employed at Paystone since 2018. She has a background in graphic design, having studied at Fanshawe College, and has held various design roles at Diply and Branton Advertising.
Current Role at Paystone
Tracy Van Loon serves as the UX Lead at Paystone, a position she has held since 2018. In this role, she focuses on enhancing user experience through design strategies and methodologies. Her work contributes to the development of user-centered products and services, ensuring that they meet the needs of clients and end-users. Tracy's tenure at Paystone spans over six years, during which she has played a significant role in shaping the company's design approach.
Previous Experience at Diply
Before joining Paystone, Tracy worked at Diply as the Product Design Lead from 2015 to 2018. During her three years at Diply, based in London, ON, she was responsible for leading design initiatives that improved product usability and engagement. Her experience at Diply helped her develop a strong foundation in product design, which she has carried into her current role.
Background in Advertising and Design
Tracy has extensive experience in the design field, having worked at Branton Advertising as a Senior Designer and Lead Digital Designer from 2006 to 2015. Over her nine years at Branton, she contributed to various advertising campaigns and digital projects, honing her skills in both traditional and digital design. This background provided her with a comprehensive understanding of design principles and client needs.
Education and Graphic Design Expertise
Tracy studied at Fanshawe College, where she earned an Advanced Diploma in Graphic Design from 2002 to 2005. This educational background laid the groundwork for her career in design, equipping her with essential skills in visual communication, design theory, and software proficiency. Her formal education has been instrumental in her professional development and success in various design roles.