William Matthews
About William Matthews
William Matthews is an Activations Specialist at Paystone, with a diverse background in the arts and digital marketing. He has worked in various roles, including bartender, tour guide, and customer service specialist, while holding a BFA in Theatre Performance from Concordia University.
Work at Paystone
William Matthews has been employed at Paystone since 2022, serving as an Activations Specialist. In this role, he focuses on enhancing customer engagement and supporting small businesses in their sales efforts. His background in digital marketing complements his responsibilities, allowing him to implement effective strategies for customer acquisition and reputation management.
Previous Employment Experience
Prior to his current position, William Matthews accumulated extensive experience in various roles. He worked at Elgin and Winter Garden Theatre Centre as a Bartender for nine years, from 2010 to 2019. He also served as a Tour Guide at Toronto Bicycle Tours from 2013 to 2015 and held positions at TouchBistro as a Product Support Technician in 2021, NIKU Farms as a Customer Service Specialist from 2020 to 2021, and the Ontario Science Centre as a Public Programs Officer in 2010. His diverse work history includes a two-year tenure as a Customer Success Specialist at NIKU Farms from 2018 to 2020.
Education and Expertise
William Matthews studied Theatre Performance at Concordia University, where he earned a Bachelor of Fine Arts (BFA) from 2000 to 2004. He furthered his education at the University of Toronto School of Continuing Studies, obtaining a Certificate in Digital Marketing Management from 2020 to 2021. This combination of arts and marketing education provides him with a unique skill set that supports his current focus on customer service and digital marketing.
Background in the Arts
William Matthews has a substantial background in the arts, having worked as a self-employed actor from 2003 to 2019. He also gained experience in video production as a Video Editor and Director at Digital Footprint Productions from 2009 to 2018. His involvement in the arts has contributed to his communication skills and creativity, which he now applies in his customer service and marketing roles.
Transition to Digital Marketing
William Matthews transitioned from a career in the arts to focus on customer service and digital marketing. His strong foundation in digital marketing allows him to assist small businesses in improving their sales and customer acquisition. He utilizes his experience in customer service to develop reputation marketing strategies that enhance business visibility and customer engagement.