Alyssa (Mazur) Guertin
About Alyssa (Mazur) Guertin
Alyssa (Mazur) Guertin is an Associate Brand Manager for Pet Healthcare Products at PBI/Gordon, where she has worked since 2013. She has extensive experience in marketing and communications within the pet industry, having held various roles at PBI/Gordon and Three Dog Bakery.
Work at PBI-Gordon
Alyssa Guertin has been with PBI-Gordon since 2010, holding various roles over the years. She began as a Consumer Products Marketing Coordinator from 2010 to 2011, then transitioned to Communications Manager for Animal Health Products from 2011 to 2013. In 2013, she took on the role of Associate Brand Manager for Pet Healthcare Products, where she has worked for over 11 years. In her current position, she focuses on managing integrated marketing strategies and aligning products with market needs.
Previous Experience at Three Dog Bakery
Prior to her tenure at PBI-Gordon, Alyssa Guertin worked at Three Dog Bakery as Franchise Development Manager from 2004 to 2009. In this role, she was responsible for overseeing franchise operations and supporting the growth of the brand within the pet care industry. Her experience at Three Dog Bakery contributed to her understanding of the pet market and franchise development.
Education and Expertise
Alyssa Guertin studied at William Woods University, where she earned a degree in Mass Communications with a focus on Journalism from 1998 to 2002. Her educational background supports her expertise in managing integrated marketing strategies for both consumer pet and large animal brands. She is skilled in leading rebranding initiatives and proficient in utilizing various consumer communication channels, including traditional PR, digital marketing, SEO, social media, and advertising.
Regulatory Knowledge in Pet Healthcare
Alyssa Guertin possesses in-depth knowledge of regulatory requirements for pet and veterinary products. She is familiar with regulations set by the FDA, EPA, NASC, and AAFCO, which are critical for compliance in the pet healthcare industry. This expertise enhances her ability to manage product marketing effectively and ensures adherence to industry standards.
Project Coordination Skills
Alyssa Guertin has experience in coordinating internal and external agency efforts to enhance project outcomes. Her skills in this area contribute to the successful execution of marketing initiatives and rebranding projects within the pet healthcare sector. She effectively leads teams to align strategies and achieve business objectives.