Haris Basic
About Haris Basic
Haris Basic is a Senior Manager of Insights and Analytics, specializing in predictive analytics and competitive intelligence. He has a background in strategic intelligence and holds a Bachelor of Science in Business Administration from Drake University.
Current Role at PBI-Gordon
Haris Basic serves as the Senior Manager of Insights and Analytics at PBI-Gordon Corporation since 2022. In this role, he supports the development of long-term organizational strategies by aligning group goals and resource allocation. His responsibilities include utilizing predictive analytics to inform strategic decision-making and enhance organizational effectiveness.
Previous Experience at PBI-Gordon
Prior to his current position, Haris Basic worked at PBI-Gordon Corporation as the Strategic Intelligence Manager from 2017 to 2022. During this time, he focused on competitive intelligence, scenario planning, and win-loss analysis. His experience in this role contributed to the company's strategic initiatives and market positioning.
Educational Background
Haris Basic studied at Drake University, where he earned a Bachelor of Science in Business Administration with a concentration in Marketing from 2002 to 2006. This educational foundation has equipped him with essential skills in market analysis and strategic planning.
Specialization in Analytics
Haris Basic specializes in predictive analytics, focusing on behaviors and demand to aid in strategic decision-making. He is skilled in market insights, including market profiling-segmentation and customer trust, loyalty, and retention analysis. His expertise in conjoint analysis techniques supports new product concept analysis and acceptance.