Melissa Mc Donald
About Melissa Mc Donald
Melissa McDonald is a Marketing Manager specializing in the Professional Turf and Ornamental market at PBI-Gordon Corporation. She has extensive experience in marketing roles across various companies, with a strong educational background in Marketing and Management from Washburn University.
Current Role at PBI-Gordon Corporation
Melissa McDonald currently serves as the Marketing Manager for the Professional Turf and Ornamental (T&O) Market at PBI-Gordon Corporation. In this role, she has been responsible for managing the entire lifecycle of marketing elements within the PBI-Gordon portfolio since 2021. Her focus includes ensuring alignment with budgeted annual sales targets and developing product marketing communication objectives to enhance product demand in the professional T&O market.
Previous Experience at PBI-Gordon Corporation
Prior to her current position, Melissa McDonald held multiple roles at PBI-Gordon Corporation. She worked as the Marketing Manager for Consumer Products from 2016 to 2021 and as the Communications Manager for Consumer Lawn, Garden & Farm Products from 2014 to 2016. In these roles, she contributed to marketing strategies and communications aimed at enhancing product visibility and market penetration.
Career Background in Marketing
Melissa McDonald has a diverse background in marketing, beginning her career as a Marketing & Sales Assistant at Heartland Park Topeka from 1998 to 2000. She then transitioned to Trane as a Customer Service Account Manager for one year before joining O'Connor Company, Inc. as a Marketing Specialist, where she worked for 12 years until 2014. This extensive experience has equipped her with a comprehensive understanding of marketing dynamics.
Educational Background
Melissa McDonald earned her Bachelor of Business Administration with a focus on Marketing and Management from Washburn University, where she studied from 1996 to 2000. Additionally, she has participated in training at National Seminars, further enhancing her marketing expertise and professional development.
Expertise in Market Dynamics
Melissa McDonald possesses an in-depth understanding of customer and market dynamics. She utilizes this knowledge to analyze current market conditions, gather competitor insights, and conduct customer research. Her analytical skills contribute to the development of effective marketing strategies tailored to the needs of the professional T&O market.