Rotem Yifat
About Rotem Yifat
Rotem Yifat is a Senior Product Marketing Manager with extensive experience in product marketing and strategic partnerships. He has worked at several companies, including Tonara, monday.com, and Pecan AI, and holds a B.A. in Communication and Management and an MBA.
Current Role at Pecan AI
Rotem Yifat serves as the Senior Product Marketing Manager at Pecan AI, a position held since 2022. In this role, Yifat focuses on developing and executing marketing strategies that enhance product visibility and drive user engagement. The responsibilities include collaborating with cross-functional teams to align product offerings with market needs and customer expectations.
Previous Experience at Tonara
Before joining Pecan AI, Rotem Yifat worked at Tonara as a Product Marketing Manager from 2017 to 2019. During this two-year tenure in the Tel Aviv Area, Israel, Yifat was responsible for overseeing product marketing initiatives, which included market analysis, product positioning, and the development of marketing campaigns aimed at increasing user adoption.
Experience at monday.com
Rotem Yifat was employed at monday.com as a Marketing Strategic Partnerships professional from 2019 to 2022. Over the course of three years in the Tel Aviv Area, Israel, Yifat played a key role in establishing and managing strategic partnerships that supported the company's marketing objectives and expanded its market reach.
Educational Background
Rotem Yifat holds a Bachelor of Arts degree in Communication and Management from The College of Management Academic Studies, completed between 2007 and 2010. Additionally, Yifat earned a Master of Business Administration (MBA) from Ben-Gurion University of the Negev, studying from 2013 to 2016. This educational background provides a foundation in both communication strategies and business management.
Early Career in Marketing
Prior to his roles in product marketing, Rotem Yifat worked as an Online Marketing Manager at Market Tech UK from 2015 to 2016. He also served as a Performance Manager and Account Manager at Bidalgo for six months in 2014. These positions contributed to Yifat's expertise in digital marketing and account management, laying the groundwork for his subsequent roles in product marketing.