Hasti Roudbari
About Hasti Roudbari
Hasti Roudbari serves as the Marketing Team Lead at Peekage, a product sampling platform, where she has worked since 2021 in Toronto, Canada. With a background in digital marketing and a Master's degree in E-business, she has successfully led product launches and developed targeted marketing campaigns.
Work at Peekage
Hasti Roudbari has been serving as the Marketing Team Lead at Peekage, a product sampling platform, since 2021. In this role, she collaborates with cross-functional teams, including product managers and engineering, to enhance marketing strategies. Prior to her current position, she worked at Peekage as a Campaign Marketing Specialist for six months in 2021 and as a Digital Marketing Specialist from 2020 to 2021. Her experience at Peekage has involved leading product launches and developing integrated marketing campaigns aimed at increasing app user acquisition.
Education and Expertise
Hasti Roudbari holds a Bachelor of Engineering in Computer Software Engineering from Allameh Mohaddes Nouri University, where she studied from 2012 to 2016. She furthered her education by obtaining a Master of Science in E-business from Payame Noor University through distance education from 2018 to 2020. Her educational background provides a strong foundation for her expertise in digital marketing and market research, enabling her to effectively uncover customer needs and motivations.
Background
Before joining Peekage, Hasti Roudbari gained diverse marketing experience in Tehran, Iran. She worked as a Digital Marketing Specialist at Snapproom from 2019 to 2020 and held various roles in social media marketing, including Social Media Marketing Manager and Specialist at FreshBox Salad. Her early career also included positions as a Social Media Marketing Specialist and Intern at hubdate.agency and Avagostar, respectively. This range of experiences has contributed to her comprehensive understanding of marketing strategies.
Achievements
Throughout her career, Hasti Roudbari has successfully led product launches across various markets, leveraging her expertise in market research and digital marketing. She has improved marketing campaigns by integrating data and feedback from previous projects, demonstrating her ability to adapt strategies based on performance metrics. Additionally, she develops integrated marketing campaigns that target specific market segments, contributing to increased app user acquisition.