Sahar Bijani
About Sahar Bijani
Sahar Bijani is a Growth Marketing Manager at Peekage, specializing in product sampling since 2021. With a background in marketing leadership roles at Digikala.com, she has a strong track record in scaling teams and enhancing customer engagement through strategic marketing initiatives.
Work at Peekage
Sahar Bijani has been serving as the Growth Marketing Manager at Peekage, a product sampling platform, since 2021. In this role, she focuses on driving growth strategies and enhancing user engagement. Her tenure at Peekage has lasted for three years, during which she has contributed to the company's marketing initiatives in Toronto, Ontario, Canada.
Previous Experience at Digikala.com
Before joining Peekage, Sahar Bijani worked at Digikala.com in various roles. She served as the Head of Growth Marketing from 2020 to 2021, where she led initiatives to enhance marketing strategies across the Middle East and South Africa. Prior to that, she held the position of Marketing Planning & Analysis Supervisor from 2019 to 2020 and was a Senior Marketing Specialist from 2017 to 2018. Her experience at Digikala.com spanned multiple aspects of marketing and team management.
Education and Expertise
Sahar Bijani earned her Bachelor's degree in Industrial Engineering from Alzahra University, where she studied from 2013 to 2017. She furthered her education by obtaining a Master's degree in Logistics from Iran University of Science and Technology, completing her studies from 2017 to 2019. Her academic background provides her with a solid foundation in engineering and logistics, which she applies in her marketing roles.
Team Management and Campaign Success
During her time at Digikala.com, Sahar Bijani successfully scaled the marketing team from 2 to 7 members within six months. She designed and executed a highly successful awareness campaign that doubled the company's followers in just one week. Additionally, she oversaw digital acquisition campaigns that led to a 30% increase in B2B acquisition rates and a 20% increase in B2C acquisition rates.
Early Career Experience
Sahar Bijani began her career as an English department supervisor at Iranmehr College, where she worked from 2014 to 2017 in Tehran Province, Iran. This role provided her with early experience in management and education before transitioning into marketing roles at Digikala.com.