Angie Waters
About Angie Waters
Angie Waters serves as the Senior Director of Strategic Accounts at PeerSpot, where she has worked since 2024. With extensive experience in programmatic advertising and account management, she has held various leadership roles in the industry, including positions at Spiceworks and Slashdot Media.
Current Role at PeerSpot
Angie Waters serves as the Senior Director of Strategic Accounts at PeerSpot. She has held this position since 2024, following her tenure as Strategic Account Director - Team Lead from 2022 to 2023. In her current role, she focuses on managing key account relationships and driving strategic initiatives within the organization.
Previous Experience at PeerSpot
Before becoming Senior Director, Angie Waters worked at PeerSpot as Sales Director for Strategic Accounts from 2023 to 2024. Her responsibilities included leading strategic account initiatives and overseeing a team focused on enhancing client relationships and driving revenue growth.
Professional Background in Sales and Advertising
Angie Waters has extensive experience in sales and advertising, having worked in various roles across multiple organizations. She was a Strategic Account Director at Spiceworks from 2013 to 2019, and prior to that, she served as Regional Sales Manager at Slashdot Media from 2008 to 2012. Her career also includes positions at VentureBeat and Bayard Advertising, where she honed her skills in account management and strategic partnerships.
Education and Training
Angie Waters earned a Bachelor of Science (B.S.) in Journalism from Southern Illinois University, Carbondale, with a focus on Advertising Specialty and a Marketing Minor. She also completed Sales Training at Sandler, enhancing her skills in sales strategies and client engagement.
Expertise in Advertising and Marketing
Angie Waters specializes in programmatic advertising, utilizing various platforms such as Display, Native, Mobile, Video, and Connected TV (CTV). She employs first-party data for targeted advertising and leverages buyer engagement and intent data to inform marketing strategies. Additionally, she advocates for Account-Based Marketing (ABM) and engages in Voice-of-Customer (VoC) marketing initiatives to improve customer satisfaction.