Eszter Pauló
About Eszter Pauló
Eszter Pauló is a Digital Marketing Manager at PeerSpot, where she has worked remotely since 2021. She specializes in developing digital marketing strategies, particularly in customer engagement and data accuracy through tools like Google Analytics and Google Tag Manager.
Work at PeerSpot
Eszter Pauló has been serving as the Digital Marketing Manager at PeerSpot since 2021. In this role, she develops digital marketing strategies aimed at identifying trends that enhance customer engagement. Her responsibilities include leading the execution of B2B SaaS ad campaigns that target specific segments across various digital channels. She works remotely, contributing to the company's marketing efforts by leveraging her expertise in digital marketing.
Education and Expertise
Eszter Pauló holds a Bachelor's Degree in Communication and Media Studies from Budapest Business University, where she studied from 2011 to 2014. Additionally, she studied Business and Management at Ichec Brussels Management School for one year in 2013 to 2014. Her educational background supports her extensive knowledge in digital marketing, particularly in areas such as Google Analytics and Google Tag Manager.
Background in Digital Marketing
Before joining PeerSpot, Eszter Pauló gained significant experience in digital marketing roles. She worked at Arvato as a Google Ads Subject Matter Expert from 2016 to 2018, where she developed her skills in Google Ads. Prior to that, she served as a Google Ads Customer Service Representative at Arvato from 2014 to 2016. Additionally, she worked at G2A.COM as a Search Engine Marketing & Social Media Specialist from 2018 to 2019, further enhancing her expertise in digital marketing.
Digital Marketing Skills
Eszter Pauló possesses in-depth knowledge of the Google Marketing Suite, particularly in auditing and configuring Google Analytics. She has expertise in configuring Google Tag Manager settings to ensure data accuracy. Furthermore, she creates lead-generation campaigns using Unbounce to design highly converting landing pages, showcasing her ability to drive customer engagement through effective digital marketing strategies.