Alejandra Rivera
About Alejandra Rivera
Alejandra Rivera is a Jr. Product Designer and Illustrator at Pela in Vancouver, British Columbia, with a focus on sustainable design. She has a background in graphic design and holds degrees in Communication Design and Visual Communications.
Work at Pela
Alejandra Rivera has been working at Pela as a Junior Product Designer and Illustrator since 2021. In her role, she focuses on creating packaging, hang tags, and user manuals, emphasizing usability and sustainability. She designs artworks specifically for laser engraving and print programs at Pela Case. Rivera prepares files for print and production, ensuring they meet environmentally friendly standards. She also mocks up packaging samples for presentations and marketing projects, ensuring alignment with Pela Case's brand guidelines and creative direction.
Education and Expertise
Alejandra Rivera has a strong educational background in design. She studied at Emily Carr University of Art and Design, where she earned a Bachelor of Design in Communication Design from 2012 to 2016. Additionally, she achieved an Applied Degree of Design in Visual Communications from Medicine Hat College from 2008 to 2010. Rivera has also pursued certifications in UI Design from BrainStation since 2019 and Digital Marketing Foundations from RED Academy since 2018. Her expertise includes environmentally friendly printing techniques, materials, and production methods.
Previous Work Experience
Before joining Pela, Alejandra Rivera gained valuable experience in various design roles. She worked as a Graphic Artist and Designer at Whole Foods Market from 2019 to 2021 and as a Graphic Designer at Kiwi Collection from 2017 to 2019. Her earlier roles include Contract Graphic Designer positions at EuroFest BC Society and Centre Street Church, as well as a Graphic Design Internship at december2nd. Rivera also served as a Print Production Designer at Printwise and a Graphic Design Coop at Gallery Gachet.
Skills and Design Focus
Alejandra Rivera focuses on creating designs that prioritize usability, sustainability, and aesthetics. She keeps up-to-date with trends in design, art, and graphic techniques to enhance her work. Rivera has developed expertise in preparing files for print and production, ensuring compliance with environmentally friendly standards. Her skills include mocking up packaging samples and ensuring that all packaging concepts align with brand guidelines. She also has experience in videography, having worked as a Videographer Assistant for Save the Children Canada.