Andrei Petrik
About Andrei Petrik
Andrei Petrik is the Director of Marketing at Pela, where he oversees web merchandising strategies and leads a team focused on direct-to-consumer eCommerce initiatives. He has extensive experience in digital marketing, having held various leadership roles at companies such as Fan Blocks Limited, Commerce Garage, and Vev.
Current Role at Pela
Andrei Petrik serves as the Director of Marketing at Pela, a position he has held since 2022. In this role, he oversees web merchandising strategies aimed at increasing average order value and promoting up-selling. He leads a team focused on direct-to-consumer eCommerce initiatives, which include creative production, digital design, performance marketing, public relations, and affiliate marketing. His work is integral to building brand awareness and fostering community engagement through various consumer marketing campaigns.
Previous Experience in Digital Marketing
Prior to his current role, Andrei Petrik held several positions in digital marketing. He worked as the Director of Digital Marketing at Fan Blocks Limited for 10 months in 2016 to 2017. He then served as the Senior Director of Marketing at Commerce Garage from 2017 to 2020, where he focused on eCommerce strategies. Additionally, he was the Head of Growth Marketing at Vev for 8 months in 2021 to 2022 and briefly worked as an Ecommerce Consultant at Search Engine People Inc. in 2022.
Educational Background
Andrei Petrik studied at York University, where he earned a Bachelor of Arts in Psychology from 2000 to 2005. He also pursued a Certificate in Marketing at York University from 2004 to 2005. This educational background has equipped him with a strong foundation in understanding consumer behavior and marketing principles.
Leadership Roles in Marketing
Throughout his career, Andrei Petrik has held various leadership roles in marketing. He was the VP of Ecommerce at Commerce Garage for 6 months in 2021 and the VP of Operations for 11 months in 2020 to 2021. He also served as the Marketing Manager at Pivotal Integrated HR Solutions from 2010 to 2014. In these roles, he managed performance marketing and creative production agencies to align advertising strategies with company goals.
Focus on Consumer Insights
In his current and previous roles, Andrei Petrik has emphasized the importance of consumer insights in shaping marketing strategies. He collaborates closely with product teams to contribute to product ideation and strategy. His focus on building brand awareness and community engagement through targeted marketing campaigns reflects his commitment to understanding and meeting consumer needs.