Brad Pedersen
About Brad Pedersen
Brad Pedersen is the Co-Founder and Chairman of Pela, a position he has held since 2018. He previously served as Co-Founder and President of Basic Fun! from 2008 to 2017.
Work at Pela
Brad Pedersen serves as the Co-Founder and Chairman of Pela, a company focused on creating sustainable products. He has held this position since 2018, contributing to the company's mission of reducing plastic waste. Located in Kelowna, British Columbia, Canada, Pela emphasizes eco-friendly solutions in its product offerings. Under his leadership, the company has developed innovative biodegradable phone cases and other environmentally conscious items.
Previous Experience at Basic Fun!
Before his role at Pela, Brad Pedersen co-founded and served as President of Basic Fun! from 2008 to 2017. During his nine years with the company, he was instrumental in developing and marketing a range of toys and games. His experience in the toy industry provided him with valuable insights into product development and consumer engagement, which he later applied to his work at Pela.
Education and Expertise
Brad Pedersen studied at Red Deer Polytechnic, where he pursued Pre-Chiropractic Studies from 1991 to 1994. This educational background provided him with foundational knowledge in health and wellness, although he transitioned into the business sector. His expertise spans entrepreneurship, product development, and sustainability, which he applies in his current role at Pela.
Background
Brad Pedersen has a diverse professional background that includes significant experience in entrepreneurship and product innovation. His journey began with a focus on health sciences before shifting to the toy industry and ultimately to sustainable product development. This varied background has equipped him with a unique perspective on consumer needs and environmental responsibility.