Geoff Greenblatt
About Geoff Greenblatt
Geoff Greenblatt is the Product Marketing Director for Behavioral Healthcare Programs at Pelago, where he oversees the development of competitive intelligence systems and technology platforms. He has extensive experience in various sectors including AdTech, Gaming, and Healthcare Technology, with a strong educational background in Computer Science and an MBA in Marketing Strategy.
Work at Pelago
Geoff Greenblatt serves as the Product Marketing Director for Behavioral Healthcare Programs at Pelago, a role he has held since 2023. In this position, he oversees the development of competitive intelligence information systems and associated technology platforms. His responsibilities include addressing the top drivers of Substance Use Disorder (SUD), which impacts over 750,000 lives. His work focuses on enhancing the effectiveness of behavioral healthcare solutions.
Previous Experience
Before joining Pelago, Geoff Greenblatt held several significant positions in various organizations. He was the Product Marketing Director at Leafly, focusing on Marketplace Products for 10 months in 2022. Prior to that, he worked at Level Ex, Inc. as Product Marketing Director for Medical Games and Healthcare Innovation from 2020 to 2021. His earlier roles include Digital Media Director at Mindshare and North American Gaming Director at GroupM Media Agencies.
Education and Expertise
Geoff Greenblatt holds a Bachelor of Science degree in Computer Science from the University of Maryland. He furthered his education by obtaining an M.B.A. in Marketing Strategy & Business Management from Hofstra University. His academic background supports his expertise in various sectors, including AdTech, Commerce, Gaming, MarTech, and Behavioral Health.
Career Background
Geoff Greenblatt's career spans over two decades, beginning as a Sr. Software Engineer at Sanyo Manufacturing Corporation from 2001 to 2003. He transitioned to roles in digital media and marketing, including Media Planner/Buyer at Publicis Media from 2003 to 2006. His diverse experience in technology and marketing has equipped him with a broad skill set applicable to his current role in healthcare technology.
Impact on Behavioral Healthcare
In his current role at Pelago, Geoff Greenblatt is responsible for initiatives that address Substance Use Disorder (SUD). His efforts aim to improve the lives of individuals affected by SUD, demonstrating a commitment to making a significant impact in the behavioral healthcare sector.