Phil Gamache
About Phil Gamache
Phil Gamache is a Director of Growth with extensive experience in marketing technology and lifecycle marketing. He currently leads growth marketing efforts at Pelago and co-hosts a podcast on the intersection of marketing and technology.
Current Role at Pelago
Phil Gamache serves as the Director of Growth at Pelago, a position he has held since 2022. In this role, he leads growth marketing initiatives, focusing on strategies that drive user engagement and business expansion. His work emphasizes the importance of personalized marketing approaches and growth experimentation.
Previous Experience in Marketing
Phil Gamache has a diverse background in marketing, having held various roles across multiple organizations. He worked as the Demand Generation Manager at TechInsights from 2016 to 2017 and later served as the Senior Digital Marketing Manager at Klipfolio from 2018 to 2019. His experience also includes positions at Automattic, where he was the Director of Growth Product Marketing and Lifecycle Marketing in 2021 and 2022, respectively.
Educational Background
Phil Gamache studied at the University of Ottawa, where he earned an Honours Bachelor of Commerce (CO-OP) degree from 2008 to 2012. He furthered his education by completing the Marketing Strategy Program at Reforge in 2022, enhancing his expertise in strategic marketing practices.
Co-Founder of Humans of Martech
In addition to his role at Pelago, Phil Gamache is a co-founder of Humans of Martech, a platform he has been involved with since 2020. The initiative focuses on exploring the intersection of marketing and technology, and he co-hosts a podcast that discusses relevant topics in the field.
Specialization in Marketing Technology
Phil Gamache specializes in lifecycle marketing, with a focus on personalized cross-channel engagement and growth experimentation. He advocates for a data-informed approach to marketing, emphasizing the significance of understanding customer journeys. His expertise includes marketing automation, conversion rate optimization, and customer data platforms.