Sarah Lajoie
About Sarah Lajoie
Sarah Lajoie is an experienced Events and Meetings Manager in Marketing, currently working at Pelago. She has a background in event management, having held various roles in organizations such as the Obesity Medicine Association and the Investments & Wealth Institute.
Current Role at Pelago
Sarah Lajoie serves as the Events and Meetings Manager in the Marketing department at Pelago since 2022. In this role, she oversees the budget for event marketing and internal meetings. She leads a team that manages both live and virtual events, including trade shows and meeting logistics. Sarah focuses on evolving event marketing programs to enhance lead generation and brand awareness. Additionally, she spearheaded the implementation of a travel management system and developed the company's event travel policy.
Previous Experience in Event Management
Before joining Pelago, Sarah Lajoie accumulated extensive experience in event management. She worked at the Obesity Medicine Association as Meetings & Events Manager from 2019 to 2022. Prior to that, she held the position of Conference Coordinator at the Investments & Wealth Institute from 2016 to 2018, and later served as Conference Specialist from 2018 to 2019. Her early career included a role as Community Director & Development Specialist at March of Dimes from 2015 to 2016, and an internship at Team Player Productions in 2013.
Educational Background
Sarah Lajoie earned a Bachelor of Arts in Hospitality, Tourism & Event Management from Metropolitan State University of Denver, where she studied from 2010 to 2014. Additionally, she attended the University of Michigan from 1999 to 2001, focusing on Dance. Her educational background provides a solid foundation for her career in event management and marketing.
Event Management Skills and Initiatives
In her current position at Pelago, Sarah Lajoie manages logistics for a variety of events, including commercial marketing events, growth marketing events, and people team events. She collaborates with digital marketing teams to launch a hosted webinar series that offers CEU accreditation. Sarah also measures post-event analytics and metrics to identify areas for focused improvements in future events.