Adam Royce
About Adam Royce
Adam Royce is the VP Creative Strategy Director at Penguin Random House, specializing in brand development and digital content with over a decade of experience in the publishing industry.
Title
Adam Royce currently holds the position of VP Creative Strategy Director at Penguin Random House. Based in New York, USA, he has been leading creative strategy initiatives at the company since March 2019.
Company
Adam Royce is part of Penguin Random House, a global publishing company, where he oversees creative strategy. Penguin Random House operates in the literary publishing industry and is known for a diverse range of published works.
Previous Roles at Penguin Group USA
Prior to his current role, Adam Royce worked at Penguin Group USA for several years. From 2010 to 2019, he served as VP Digital Content Development, playing a pivotal role in digital content initiatives. Before that, from 2007 to 2011, he was Executive Art Director for Grosset & Dunlap / Price Stern Sloan, focused on art direction in publishing.
Specializations
Adam Royce specializes in brand development, social media strategy, event planning, campaign management, and partnership building. His expertise in these areas underpins his role in creative strategy at Penguin Random House.
Experience in Digital Content Development
During his tenure at Penguin Group USA, Adam Royce gained extensive experience in digital content development. His nearly decade-long contribution to the company significantly advanced their digital content strategies.