Ahana Singh
About Ahana Singh
Ahana Singh is the Assistant Manager of Marketing and Digital at Penguin Random House in New Delhi, India, with a background in publicity and marketing roles at various publishing houses.
Company
Ahana Singh is currently serving as Assistant Manager - Marketing and Digital at Penguin Random House in New Delhi, Delhi, India. In this role, she oversees marketing campaigns and digital initiatives for a wide range of book genres. This position allows her to collaborate with multiple departments including editorial, design, sales, and digital, ensuring comprehensive strategies for book promotions.
Previous Roles
Before her tenure at Penguin Random House, Ahana Singh held the role of Publicity Manager at Roli Books from 2020 to 2021 in New Delhi. Prior to this, she was engaged as a Marketing & Publicity Executive at Hachette Book Publishing India Pvt Ltd from 2018 to 2020 in Gurgaon. She also gained initial industry experience as a Marketing & Publicity Intern at HarperCollins Publishers India for two months from 2017 to 2018.
Education and Expertise
Ahana Singh completed her B.A. (Hons) in English Language and Literature from Miranda House, University of Delhi, from 2015 to 2018. Her early education includes attending D.A.V Public School, Patna, where she studied Humanities/Humanistic Studies and achieved +2 from 2013 to 2015, and previously attended Delhi Public School, Patna, from 2002 to 2013.
Key Projects and Campaigns
During her career, Ahana Singh has managed significant projects, including leading the Penguin Classics campaign. She managed the campaign end-to-end, coordinating with editorial, design, sales, and digital teams. Her role also involves handling books by international authors and maintaining relationships with international publications.
Specializations
Ahana Singh specializes in a diverse range of book genres, including tech, politics, art, health, translations, lifestyle, UPSC, and defense. This expertise allows her to curate collaboration lists and maintain a varied database of media and influencers. Additionally, she is skilled in leveraging data analytics, targeting, and performance marketing to identify alternate marketing trends and increase revenue.