Alyssa Castaneda
About Alyssa Castaneda
Alyssa Castaneda is the Associate Director of Social Media at Penguin Random House, with extensive experience in managing social media strategies for major brands including adidas.
Current Role at Penguin Random House
Alyssa Castaneda serves as the Associate Director of Social Media at Penguin Random House. In this remote role, she is responsible for overseeing and managing the social media strategies of the publishing giant. Her responsibilities likely include content creation, community engagement, and strategy development to enhance the company's online presence.
Previous Experience at adidas
Alyssa Castaneda has extensive experience working with adidas, where she held various positions. From 2020 to 2021, she was the Manager of Global Social Media Strategy, overseeing @adidas and @adidasWomen. Prior to this, she was the Assistant Manager of Global Social Media Strategy from 2018 to 2020 and Community Manager for @adidas, @adidasWomen, and @adidasUS from 2017 to 2018. She developed her expertise in community management and social media strategy during her time as an intern and Social Media Liaison at adidas starting in 2016.
Early Career in Social Media
Alyssa Castaneda gained early experience in social media through various internships and liaison roles. In 2016, she worked as a Social Liaison for WIAA Track and Field Championships and as a Social Media Liaison for WIAA Basketball Championships. She also interned at the NCAA and Spokane Shock. During her academic years, she was an Assistant for Social Strategy and Marketing at Eastern Washington University.
Educational Background
Alyssa Castaneda studied at Eastern Washington University, where she completed a degree in Visual Communication Design and Communication Studies from 2012 to 2016. Her education provided her with a strong foundation in both visual and communication skills, essential for her career in social media management. She also attended Battle Ground High School from 2008 to 2012.
Expertise in Social Media Strategy
With over seven years of experience in social media strategy and community management, Alyssa Castaneda has managed social media campaigns for high-profile accounts such as @adidas, @adidasWomen, and @adidasUS. Her background in visual communication design and communication studies allows her to create effective social media strategies and high-quality content. Her remote work experience has also enhanced her ability to manage and coordinate social media activities across different locations.