Alyssa Castaneda (She/Her)
About Alyssa Castaneda (She/Her)
Alyssa Castaneda is the Associate Director of Social Media at Penguin Random House, with extensive experience in managing social media strategies for major brands like adidas.
Current Role at Penguin Random House
Alyssa Castaneda is currently the Associate Director of Social Media for Penguin Random House. In this remote role, she is responsible for developing and executing social media campaigns that significantly increase engagement. She has played a key role in the social media rebranding efforts for the company. Her efforts contribute to the growth of the company's online presence and enhance its brand visibility.
Role at Adidas
Alyssa Castaneda held multiple roles at adidas from 2016 to 2021. Her positions included Manager, Global Social Media Strategy; Assistant Manager, Global Social Media Strategy; and Community Manager. She worked on social media strategies for several key accounts including @adidas, @adidasWomen, and @adidasUS. Her experience at adidas contributed to the growth of social media followings for these high-profile accounts and provided her a solid foundation in managing global social media strategies.
Educational Background
Alyssa Castaneda completed her studies at Eastern Washington University, where she majored in Visual Communication Design and Communication Studies from 2012 to 2016. She also attended Battle Ground High School from 2008 to 2012. Her strong educational background in visual communication design enhances her ability to create compelling social media content.
Experience with Sports Organizations
Alyssa Castaneda has a history of working with sports organizations, including the Washington Interscholastic Activities Association (WIAA) and NCAA. She managed social media for major events such as the Track and Field Championships and Basketball Championships in 2015 and 2016. Her roles included Social Liaison and Intern, where she focused on optimizing social media engagement during these events.
Early Career and Marketing Experience
Before her tenure at adidas and Penguin Random House, Alyssa Castaneda worked as an Assistant in Social Strategy and Marketing at Eastern Washington University from 2012 to 2016. She also interned with Spokane Shock as a Social Media Intern in 2015. These early roles provided her with hands-on experience in social media management and marketing, laying the groundwork for her successful career in the field.