Anna Lough
About Anna Lough
Anna Lough is an Email Marketing Associate at Penguin Random House in New York, New York, with extensive experience in email marketing and a background in public relations.
Current Position at Penguin Random House
Anna Lough currently holds the position of Email Marketing Associate at Penguin Random House in New York, New York. In this role, she develops and executes email marketing campaigns that have significantly increased customer engagement. She collaborates closely with the editorial and design teams to create cohesive and compelling email content. Her work involves utilizing advanced analytics to track and optimize campaign performance, resulting in improved open and click-through rates.
Previous Roles at Penguin Random House
Prior to her current role, Anna Lough served as an Email Marketing Coordinator at Penguin Random House from 2016 to 2019. During her tenure, she gained valuable experience in creating targeted email marketing strategies that cater to diverse reader demographics. She played a key role in the launch of several high-profile book releases through email marketing initiatives.
Past Marketing Experience
Anna Lough has a diverse background in marketing. She worked as a Marketing Associate at PM+CO for 7 months in 2015-2016 in New York, and as a Marketing Associate at Beauteque in Hazlet, NJ, for 4 months in 2015. She had previously interned at Beauteque from 2014 to 2015 and also held an intern position in Quality Assurance at CHARGE Anywhere for 1 month in 2013. Her early career included a role as Alumnae Communications Coordinator at Delta Phi Epsilon Sorority- Alpha Delta from 2011 to 2012.
Educational Background
Anna Lough earned a Bachelor of Arts (BA) in Public Relations from Seton Hall University, where she studied from 2009 to 2013. She also attended Universidad de Alicante, where she studied Spanish for 11 months in 2012. Her academic background has provided her with a solid foundation in communication and language skills, which she has applied throughout her professional career.
Professional Development and Mentorship
In addition to her role at Penguin Random House, Anna actively participates in industry conferences and workshops to stay updated on the latest email marketing trends and best practices. She also mentors junior team members and interns, sharing her expertise in email marketing techniques and best practices. Her dedication to professional growth and mentorship contributes to the overall success of her team.