Aurora S.
About Aurora S.
Aurora S. is the Assistant Director of Backlist Publishing at Penguin Random House, managing over 150 repackage projects annually and overseeing metadata for more than 15,000 titles.
Current Role at Penguin Random House
Aurora S. serves as the Assistant Director of Backlist Publishing at Penguin Random House. In this capacity, she manages over 150 backlist repackage and reissue projects annually. Her responsibilities include coordinating with multiple teams to bring titles to market, ensuring smooth project execution, and maintaining up-to-date documentation to track these projects. Additionally, she oversees metadata for more than 15,000 backlist titles, with a particular focus on copy and keyword SEO.
Educational Background
Aurora S. completed her Bachelor of Arts degree in English and Fine Arts; Music from Rider University, where she studied from 2004 to 2008. During her undergraduate studies, she gained a comprehensive education in both literature and the arts. In 2007, she expanded her academic experience by studying at Richmond, The American International University in London for 11 months, thus broadening her international perspective in the field.
Project and Metadata Management
In her role at Penguin Random House, Aurora S. has a significant focus on project and metadata management. She oversees over 150 backlist repackage and reissue projects each year, ensuring timely completion and coordination among various teams. Aurora also handles the metadata for more than 15,000 backlist titles. By the end of 2020, she had fully updated 4,000 individual titles, enhancing their discoverability through optimized copy and keyword SEO.
Development of Diversity Tools
Aurora S. acts as a divisional stakeholder and project coordinator for developing various systems at Penguin Random House. Notably, she has been involved in the creation of a diversity discoverability tool and a diversity bibliography for the Penguin Publishing Group. These tools are designed to promote diverse voices and perspectives within the company's catalog, aiding in the identification and promotion of diverse authors and titles.
Liaison for Media Tie-ins
Aurora S. plays a crucial role in facilitating tie-ins with movies, television, and streaming platforms. She liaises with studios to acquire key art, finalize license agreements, and produce books on an accelerated schedule. Her efforts in this area ensure that Penguin Random House can efficiently and effectively integrate media tie-ins into their publishing strategy, capitalizing on the popularity of visual media to drive book sales.