Beth Lamb
About Beth Lamb
Beth Lamb is the SVP, Deputy Publisher at Penguin Random House and VP, Associate Publisher at Vintage and Anchor Books/Random House in New York, with extensive experience in publishing and marketing.
Company
Beth Lamb currently works at Penguin Random House as the Senior Vice President and Deputy Publisher in New York, New York, United States. She also holds the position of Vice President and Associate Publisher at Vintage and Anchor Books / Random House, also based in New York, NY. Her roles include leading the development and execution of the launch plan for the new Anchor hardcovers line and driving the development of a re-focused backlist marketing program.
Title
Beth Lamb is the Senior Vice President and Deputy Publisher at Penguin Random House. Additionally, she serves as Vice President and Associate Publisher at Vintage and Anchor Books / Random House. In these roles, she manages a team comprising two direct and two indirect reports and plays a crucial role in setting seasonal priorities, including title positioning, first printing and sales goals, pricing, and timing decisions.
Previous Work Experience
Beth Lamb has a rich background in the publishing industry. She worked at Rodale as an Associate Publisher for Trade Books from 2004 to 2013. Prior to that, she served as Publishing Manager for Kaplan at Simon and Schuster from 1999 to 2004. Her earlier roles include working as a Marketing Associate at Citigate Dewe Rogerson (1998-1999), and various positions at Simon and Schuster such as Publicist and Associate Publicist between 1995 and 1998. She also worked as a Publicity Assistant at Random House from 1994 to 1995 and as a Staff Assistant in the Office of the President at Harvard University from 1993 to 1994.
Education and Expertise
Beth Lamb attended Franklin & Marshall College, where she studied Government and earned a Bachelor of Arts degree from 1989 to 1993. Her academic background provides a solid foundation for her roles in publishing, where she has demonstrated significant expertise in developing and executing marketing strategies, title positioning, and managing publishing programs, especially those tied to movie, television, and streaming services.
Achievements
While at Penguin Random House, Beth Lamb successfully led movie, television, and streaming service tie-in publishing programs for notable titles like The Queen’s Gambit, The Handmaid’s Tale, and Crazy Rich Asians. She also played a pivotal role in transitioning to remote work during the COVID-19 pandemic and integrating marketing staff into a new divisional integrated marketing team. Additionally, she has developed author- and title-specific marketing initiatives and focused on rediscovering opportunities for promoting backlist titles based on notable anniversaries and current events.