Brennin Cummings
About Brennin Cummings
Brennin Cummings is a Marketing Manager at Penguin Random House in the Greater New York City Area, known for leading successful marketing campaigns and developing effective social media strategies.
Title
Brennin Cummings holds the position of Marketing Manager at Penguin Random House. Based in the Greater New York City Area, Brennin has extensive experience in the publishing industry, having transitioned through various marketing roles within the company.
Professional Background
Brennin Cummings began their tenure at Penguin Random House as a Corporate Communications Assistant from 2013 to 2015 in New York, New York. They then moved on to roles as Putnam Marketing Assistant and Putnam Marketing Coordinator between 2015 and 2017. Subsequently, Brennin served as Assistant Marketing Manager from 2018 to 2019 and was promoted to Marketing Manager, a position they currently hold.
Education and Expertise
Brennin Cummings studied Journalism and German at Ithaca College, earning a B.A. degree from 2009 to 2013. Their educational background provides a strong foundation for their career in marketing and communications. Through their experience, Brennin has developed expertise in digital marketing strategies, social media management, and author collaboration.
Marketing Initiatives
At Penguin Random House, Brennin Cummings led the marketing campaign for a New York Times bestselling book and organized a successful virtual book tour during the COVID-19 pandemic. They also developed a social media strategy that increased the company's Instagram followers by 20% in one year and collaborated with authors to create personalized marketing plans.
Achievements
Brennin Cummings received the 'Marketing Excellence Award' at Penguin Random House in 2021. They presented a workshop on digital marketing strategies at the annual BookExpo America conference and published an article on innovative book marketing techniques in 'Publishing Perspectives' magazine. Brennin also volunteers as a mentor for aspiring marketers through the American Marketing Association's mentorship program.