Brianne Sperber
About Brianne Sperber
Brianne Sperber is the Assistant Marketing Director at Penguin Random House, specializing in marketing campaigns for lifestyle, cooking, and wellness books.
Title
Brianne Sperber holds the position of Assistant Marketing Director for Ten Speed Press and Clarkson Potter at Penguin Random House.
Current Roles
Brianne Sperber is currently working at Penguin Random House as the Assistant Marketing Director for Ten Speed Press and Clarkson Potter, as well as for Harmony Books and Rodale Books within the New York City Metropolitan Area.
Professional Background
Brianne Sperber has an extensive background in marketing within the publishing industry. She previously served as Senior Marketing Manager for Rodale and Harmony Books at Random House Publishing Group from 2018 to 2020 and at Rodale Inc. as Senior Marketing Manager from 2017 to 2018. Prior to that, she held the position of Marketing Director at NYC Winter Jazzfest from 2016 to 2017 and at (Le) Poisson Rouge from 2015 to 2017. She also worked as a Marketing Manager at Strand Book Store from 2014 to 2015 and as a Marketing Coordinator in Corporate Marketing at Simon and Schuster from 2012 to 2014.
Education and Expertise
Brianne Sperber earned a Bachelor of Arts (B.A.) in European Studies and French from New York University, where she studied from 2007 to 2011. She is well-versed in marketing strategies, particularly in the genres of lifestyle, cooking, and wellness books. Her expertise includes leveraging Consumer Insight data and analytics to create targeted advertising campaigns.
Marketing Achievements
In 2021, Brianne Sperber's marketing strategies successfully positioned multiple books on the New York Times bestseller list. She has also been responsible for the art direction of various marketing collaterals such as promotional flyers, email newsletter banners, and social media infographics, demonstrating a strong focus on building relationships with brands and organizations to enhance book promotion.
Early Career
Brianne Sperber's early career included roles as a Literary Assistant at Curtis Brown Ltd. from 2011 to 2012, a Marketing Intern at Speakaboos and Penguin Group USA in 2011, and further intern roles in Young Readers Marketing and Adult and Young Readers Subsidiary Rights at Penguin Group USA in 2010.