Brooke Halsted
About Brooke Halsted
Brooke Halsted is a Marketing Coordinator at Penguin Random House in New York, specializing in strategic marketing and advertising campaigns.
Current Position at Penguin Random House
Brooke Halsted is currently a Marketing Coordinator at Penguin Random House in New York, New York. In this role, she conceptualized and led over 30 strategic marketing and advertising campaigns in collaboration with the marketing director. She coordinates and manages title marketing plans with the sales, editorial, and publicity departments, ensuring effective communication with authors and agents. She has initiated and refined new marketing approaches and channels to target new audiences, providing insights to drive informed marketing strategies based on key metrics, historical data, and trends.
Past Experience at Penguin Random House
Brooke Halsted previously worked at Penguin Random House as a Marketing Assistant from 2018 to 2020 in the Greater New York City Area. During her tenure, she played a key role in the successful launch of several bestselling books by coordinating marketing efforts across multiple departments. Her work on marketing campaigns resulted in a 15% increase in audience engagement for Penguin Random House titles. Halsted also developed a new social media strategy that increased the company's online presence by 20% within six months.
Previous Roles and Internships
Before her current position, Brooke Halsted garnered diverse experience through various roles. She served as a Public Relations Intern at the Ann Arbor Film Festival from 2017 to 2018 and as a Publicity and Promotions Intern at Allied Integrated Marketing in 2017. Additionally, she worked as a Hostess at Market North End and as a Location Managing Intern on a freelance basis in 2016. Her early career also includes a stint as a Summer Intern at Visionalist Entertainment and as a Production Assistant at Bunim Murray Productions in the same year. Furthermore, she was a Sales Associate at Orange Theory Fitness in 2015 and a Retail Sales Associate at Zieben Mare from 2013 to 2014.
Education
Brooke Halsted completed her Bachelor's Degree in Communication and Media Studies, Screen Arts and Cultures, and Writing from the University of Michigan College of Literature, Science, and the Arts, where she studied from 2014 to 2018. Prior to that, she attended Marian High School from 2010 to 2014, where she completed her high school education.