Caitlin Arocho
About Caitlin Arocho
Caitlin Arocho is the Marketing Coordinator at Random House Children’s Books, part of Penguin Random House, with a background in anthropology and extensive experience in marketing, research, and content creation.
Current Position at Penguin Random House
Caitlin Arocho currently works at Penguin Random House as a Marketing Coordinator for Random House Children’s Books. In this role, she coordinates book launch events and virtual author tours, focusing on enhancing the visibility of new releases in the children's literature market. She also collaborates closely with authors and illustrators to create promotional content, playing an integral part in the rebranding efforts of several children's book series.
Previous Experience in Marketing and Design
Before her current role, Caitlin Arocho worked at Outside the Lens as a Marketing and Design Lead in San Diego. During her one-year tenure from 2019 to 2020, she was responsible for overseeing marketing and design initiatives that boosted the organization's visibility and engagement.
Ethnographic Research at Johns Hopkins University
Caitlin Arocho has an extensive background in ethnographic research, having worked with the Anthropology Department at Johns Hopkins University. She conducted ethnographic fieldwork in Baltimore, Maryland, over multiple periods from 2017 to 2019. Her research roles involved detailed data collection and analysis, contributing valuable insights to anthropological studies.
Educational Background
Caitlin Arocho studied at The Johns Hopkins University, where she earned a Bachelor's degree in Anthropology and Natural Sciences from 2015 to 2019. She also pursued studies at UCL in Anthropology and Biosciences for 11 months in 2018.
Freelance and Fellowship Roles
In 2020, Caitlin Arocho held several short-term roles, including a Podcast Production Fellowship at The Tempest and a Freelance Writer position at Copycat Copywriters. These roles allowed her to develop versatile skills in content creation and podcast production.