Caitlin Whalen
About Caitlin Whalen
Caitlin Whalen is a Senior Marketing Manager at Penguin Random House, specializing in high-ROI campaigns, experiential events, and diversity initiatives.
Title
Caitlin Whalen holds the position of Senior Marketing Manager at Penguin Random House. She operates remotely from New York, New York, United States.
Professional Experience at Penguin Random House
Caitlin Whalen has held several key roles at Penguin Random House. She served as Marketing and Consumer & Educator Shows Manager from 2019 to 2020, and Chair of the PYR Marketing & Publicity Diversity & Inclusion Task Force in 2018-2019. Other positions include Assistant Manager, Trade Marketing (2018-2019), Marketing Coordinator (2016-2018), and Sales Assistant (2015-2016). Her extensive experience in various departments has contributed significantly to her expertise in marketing and strategic planning.
Background and Early Career
Caitlin Whalen's early career includes editorial internships at Don Congdon Associates, Inc., and Algonquin Books. She also held positions such as Associate Editor and Copy-Editor at The Bowdoin Orient. Additionally, she worked in marketing and social media at Eno Publishers and as a Museum Operations Intern at the United States Holocaust Memorial Museum. These roles helped shape her multifaceted skill set and understanding of various aspects of the publishing and marketing industries.
Education and Expertise
Caitlin Whalen earned a Bachelor's Degree in English Language and Literature, General, and Romance Languages from Bowdoin College. She has also studied Spanish Language, Literature, and History at Universitat de Barcelona and French Language and Culture through the CIEE Council on International Educational Exchange in Paris. This diverse educational background underpins her strong expertise in language and literature, which she applies effectively in her marketing career.
Marketing Achievements and Specializations
At Penguin Random House, Caitlin Whalen is known for developing high-ROI marketing campaigns that boost consumer engagement. She specializes in experiential events and leveraging consumer insights to create memorable brand experiences. As an advocate for diversity and inclusion, she has led initiatives within the company to promote representation. Additionally, she is skilled in audience targeting and advanced consumer analytics, contributing to strategic marketing content and relationships that enhance market presence.