Carmela Iaria
About Carmela Iaria
Carmela Iaria is the VP, School and Library Marketing and Creative Services Director at Penguin Random House, with over 20 years of experience in the children's book and education industry.
Title and Current Position
Carmela Iaria currently holds the position of VP, School and Library Marketing and Creative Services Director at Penguin Random House. Her role encompasses leading marketing and creative services aimed at educational institutions and libraries, combining her extensive expertise in direct-to-consumer marketing and creative direction to enhance Penguin Random House's presence in these critical sectors.
Past Experience at Penguin Random House
Carmela Iaria previously served as Vice President, School and Library Marketing at Penguin Random House from 2017 to 2019. In this role, she focused on developing strategic marketing campaigns that reached educational and library markets in the Greater New York City Area. Her efforts were instrumental in driving initiatives that catered specifically to schools and libraries, leveraging her proficiency in integrated marketing campaigns.
Experience at Penguin Group USA
At Penguin Group USA, Carmela Iaria worked as Executive Director, Educational and Library Marketing from 2013 to 2016. During her tenure, she reinforced the company's marketing strategies, directed towards educational settings and libraries. Her role involved crafting and executing marketing plans that ensured effective outreach and engagement with key stakeholders in the educational sector.
Roles at Scholastic
Carmela Iaria's tenure at Scholastic spanned from 2005 to 2013, where she initially served as Marketing Director for 5 years and later as Vice President, Marketing and Merchandising for 3 years. In these roles, she orchestrated various marketing initiatives and merchandise strategies, significantly contributing to the growth and visibility of Scholastic's offerings in the children’s book and education industry.
Education and Expertise
Carmela Iaria holds a Bachelor of Arts (B.A.) degree in English Language and Literature, General from La Salle University, completed in 2000. She brings over 20 years of industry experience to her current role, with specialized skills in merchandising, direct-to-consumer marketing, creative direction, and integrated marketing campaigns. She is recognized for her entrepreneurial spirit, ability to generate ideas and solutions, strong work ethic, and demonstrated success in setting and executing strategic initiatives.