Chelsea P. Villareal (She/Her)
About Chelsea P. Villareal (She/Her)
Chelsea P. Villareal is a Brand Marketing Manager at Penguin Random House and Program Manager at We Need Diverse Books, with extensive experience in marketing, event production, and media strategy.
Title
Chelsea P. Villareal currently holds the position of Brand Marketing Manager at Penguin Random House in New York, New York.
Company
Chelsea P. Villareal works at Penguin Random House, where she manages key revenue-driving brands and handles license management for properties like Mad Libs, Who HQ, Bluey, and Care Bears.
Education and Expertise
Chelsea achieved a Master of Arts (MA) in Communication & Education from Columbia University in the City of New York from 2020 to 2022. She also holds a dual degree in Political Science and Media Studies from Portland State University, and a Graduate Publishing Certificate from New York University. She possesses expertise in digital marketing, experiential programs, and event production, as well as a strong focus on education initiatives and inclusive storytelling.
Background
Chelsea Villareal has extensive experience in marketing and media. Notable roles include Brand Marketing Manager at Penguin Random House, Program Manager at We Need Diverse Books, Product Marketing Manager at Scholastic, and Marketing Coordinator at Phaidon. She has been involved in partnerships with entertainment and toy corporations, movie studios, and artist estates, emphasizing media strategies driven by research data, consumer insights, and cultural diversity.
Achievements
Chelsea Villareal has played a significant role in managing popular brands, forming strategic partnerships, and advancing inclusive storytelling. She has managed licenses for brands like Mad Libs, Who HQ, Bluey, and Care Bears at Penguin Young Readers. Her work reflects a commitment to education initiatives, community spaces, and leveraging cultural diversity in media strategies.